Brand Image

So what is a brand image?

Tom Klein describes it perfectly.

“ Like a person, a brand has individual values, physical features, personality, and character. Like a story, a brand has characters, setting, and a plot. Like a friend, a brand offers a personal relationship, one that—in the best-case scenario—evolves as you do.”

So what is Johnson & Johnson’s brand image?

I would say that they have a very positive brand image. In their credo, it states that as a company, their first and number one responsibility is to the doctors, nurses, patients, mothers, fathers, employees, communities, and stockholders. Their credo challenges them to put the needs and well-being of the people they serve first. Therefore, Johnson & Johnson wants their image to be very friendly. Their main concern is helping those they serve; their publics. Johnson & Johnson looks at those they serve as one big family, and a family must stick together and always help one another out.

When I think of Johnson & Johnson, I associate them with a company that is trying to make the world a better place in every aspect they can. This is shown through the products they discover and develop, the positions they take on with public policy issues, the way they run their business every day, and the programs and alliances they build and join. Johnson & Johnson is able to build positive brand recognition among their publics by keeping their working conditions clean, friendly, orderly and of course safe. Johnson & Johnson also joins with their partners to help mothers and infants survive childbirth, support doctors, nurses and local leaders as they work to provide the best medical care to their people, and educate communities on how to reduce their risk of infection from preventable diseases.

The desire to make people healthier and safer is at the heart of their Company’s giving. That is the image that comes to mind when thinking of Johnson & Johnson; that is their brand image. All in all, Johnson & Johnson is trying to convey that they are a reputable company, with the needs of those they serve first.

What we have to remember, is that public relations plays a LARGE role in maintaining a company’s reputable and positive brand image. (Although PR professionals tend to remain behind the scenes, we have to remember to give them credit!!)

• One strategy that the PR people of Johnson & Johnson do is that they have an "our stories" page on their website which allows people to share with Johnson & Johnson how their companies’ products have made a difference in their lives. The people “talk candidly about their pain, frustration, challenges and victories. And our employees share their stories, too.” By doing this, Johnson & Johnson allows their publics to feel connected to them by sharing their stories. This also shows the publics that Johnson & Johnson really does care, and that they are a friendly company and one that reaches out.
• Johnson & Johnson also "gives" to all communities in need by supporting community-based programs that improve health and well being. - Johnson & Johnson launched a campaign in 2002 to encourage more young adults to pursue a career in nursing. The goals of this campaign were to “enhance the image of the nursing profession, recruit new nurses and nurse educators, and to retain nurses currently in the system. With more nurses they are helping the well-being of their communities they serve.
• One of Johnson & Johnson's main purposes is to improve the health and well-being of families, and in order to fulfill this goal, they must protect the environment in which they work and live. Johnson & Johnson feels as though they have the responsibility to take care of our planet, and preserve its beauty, resources, and strength for future generations. They are a very environmentally friendly organization and that makes their brand even stronger and more reputable.

Johnson & Johnson doesn't only have a good PR team, they also display their PR campaigns and strategies well; whether it's on their websites, through articles or press releases. They are constantly updating their publics with their recent endeavors and showing the world that they are in it for them.

Good job Johnson & Johnson. You have a good brand image!!!!

Crisis Management

"The PR industry has an important role to play in helping companies identify and manage risks that could damage their reputation." - Nick Purdom of PR Week

THE TYLENOL CRISIS of 1982

In October of 1982, Tylenol faced a tremendous crisis when 7 people in Chicago were reported dead after taking extra-strength Tylenol capsules.

At the time Tylenol was the leading pain-killer medicine in the United States, and therefore this was a BIG and scary deal and if it wasn’t handled correctly, it could have been Johnson & Johnson’s initial downfall and reputation killer.

It was reported that an unknown suspect(s) put 65 milligrams of deadly cyanide into Tylenol capsules, 10,000 more than what is necessary to kill a human. The tampering occurred once the product reached the shelves. The unknown suspect(s) removed the Tylenol from the shelves, infected it with cyanide and then returned them to the shelves.

In 1982, Tylenol controlled 37 % of its market with revenue of about $1.2 million. Immediately after the cyanide poisonings, its market share was reduced to 7 %.

WHAT DID JOHNSON & JOHNSON DO?...

Reacting to the News

When Johnson and Johnson was faced with the initial situation, the CEO at the time, James Burke, had to make some tough decisions that would severely impact the future of the company. Rather than think in financial terms, however, Burke immediately turned to the company's Credo.

"We believe our first responsibility is to doctors, nurses, and patients, to mothers and fathers and all others who use our products and service."

With this as its inspiration, Johnson & Johnson used the media to promptly begin alerting people of the potential dangers of the product. It dispatched scientists to determine the source of the tampering.

Setting a New Standard

Johnson and Johnson then made a decision that would set a new standard for crises involving product tampering. The company ordered a massive recall of more than 31 million bottles at a cost of more than $100 million. It also temporarily ceased all production of capsules and replaced them with more tamper-resistant caplets. This type of drastic response had never been attempted, which prompted much criticism. However, Johnson and Johnson stood firm behind its decision - and for good reason. The company was able to use the crisis to demonstrate to their customers/stakeholders their commitment to customer safety and to the quality of the Tylenol product. In addition, the company's willingness to be open with the public and communicate with the media helped the company maintain a high level of credibility and customer trust throughout the incident. Burke also maintained a high profile and repeatedly assured the public of the company's commitment to its customers' safety.

2 Thumbs up…

Although Johnson & Johnson knew they were not responsible for the tampering of the product, they assumed responsibility and that is why this crisis turned out so successful. The company reacted immediately, they recalled the product and they also had the CEO constantly involved with updates and news. Those are 3 of the most important and effective ways a company can handle a crisis. Although Johnson & Johnson’s stock fell 7% following the crisis, they were not going to allow these hard times to last. The company aired commercials within days to regain the public's trust, and a month after the recall, the company embarked on an aggressive campaign to rebuild the Tylenol brand and reintroduce the product to the market. In November, it promised to have the product back on the shelves in a new triple-tamper-resistant package by the end of the year; which would be the first of its kind. Johnson & Johnson offered incentives, such as a free replacement of caplets for the capsules and special coupons, to try to maintain its customer base. The company's attempts were successful, and by the following spring, Johnson and Johnson had regained its previous market share.

In this case, I honestly would not have done anything differently. Johnson & Johnson took the crisis head on and succeeded with flying colors. They were able to rebuild their trust with their customers and stakeholders and also become more triumphant in the years to follow. Other companies, when trying to handle a crisis or even come up with a crisis plan should look to the Johnson & Johnson's Tylenol Crisis for advice. The only thing I could say is that if Johnson & Johnson didn't have a crisis plan ready in 1982, I hope they implemented one soon after so that dealing with such an issue/crisis could be even easier next time.

CONGRATULATIONS J&J.... you passed the test =)

Investor Relations

Johnson & Johnson’s Investor Relations

The Investor Relations part of a company is very important. It is usually a company’s goal to make sure that investors understand the value of the company’s stocks and bonds and that the prices reflect the company’s performance and potential.

Johnson & Johnson knows that this past year was a challenging one and on the opening page of their annual report they wrote the following:

"In one of our most challenging years, the people of Johnson & Johnson delivered results that were as impressive as any we have ever achieved. We are stronger today than a year ago, with outstanding new products, robust pipelines and talented people—people who remain inspired and united by a common purpose . . . caring for others."

I thought this was an awesome way for J&J to open up their annual report. Annual reports are supposed to reflect upon the past year, and by writing this they are crediting those who they value most before getting into the actual numbers and statistics of their earnings. I think this is very important because J&J doesn't want to be perceived as a company who cares strictly about numbers, because they are not. They are driven by the gratification of helping others. The first half of J&J's annual report is personal stories, pictures and introducing to the public what the company stands for. Therefore, the annual report is more of a marketing piece. J&J utilized their annual report to their full advantage. They used it as an opportunity to tell their story and showcase their achievements. I honestly don't see anything wrong with that. J&J is an awesome company and they are proud if it. J&J are saving many lives and providing opportunity to many people around the world. That is huge! A thumbs up to Johnson & Johnson.




The letter to the Shareholders from J&J’s CEO, William C. Weldon is a great PR vehicle. The main messages have to deal with the fact that although J&J had a rough year due to the economy, they were still able to prevail and they always kept in mind their mail goal which is to serve their publics and keep them healthy. I think investors will feel reassured when they read this letter. Weldon uses words such as “we” “our” “strength” “promise”, etc. He uses these words so show his investors that they are important to him and that we are all in it together. He wants his investors to know that J&J is going to keep fighting, even when they run into a roadblock. Weldon is showing his investors that they will succeed in the long run. He also constantly reminds his investors of their credo values which is also reassuring. The tone of the letter is “business like.” Weldon wants his investors to know that he is serious about the success of the company, yet the letter also has a friendly and welcoming feel. The letter is easy to follow. It is very informative and not apologetic at all. He is not focusing on any negatives but really stressing the positive aspects of the year. I think the letter is very credible and believable. If I had stock invested in J&J I would be pleased after reading this letter. Weldon has high expectations for the future of the company, and I believe that he and the company will triumph. He is very determined to make a difference in the lives of people around the world.

William C. Weldon

Johnson & Johnson CEO

Johnson & Johnson’s most recent news release regarding its earnings is from January 26, 2009. This article displays J&J’s 2009 Fourth-Quarter and Full-Year Results. I would say that the letter is written more in technical language. I honestly don’t understand a word of it. I am not an investor relations genius, but if someone can’t even get through the first paragraph then that’s not good because it may turn people away from it. In the press release the CEO wrote the following:

“In a year of tremendous challenge, we maintained our long-term focus while delivering solid results – a great tribute to the employees of Johnson & Johnson. We made important investments in acquisitions, strategic partnerships and launches of recently-approved innovative products while preserving our financial flexibility to continue to invest in innovation. This positions us well for continued leadership and growth in global health care as we enter 2010.”

This quote is very well written, most likely by a PR professional. It is very believable. J&J must have a really talented PR department because everything from the CEO is always very well written and credible. I feel as though this quote instills a lot of confidence in investors. The CEO started out again by referencing the tough year they had, yet also mentioned how they still prevailed and plan on making even bigger advancements in the future. J&J also stresses the importance of their employees and I think that is really important. This shows their publics that J&J considers their company a family and they want to extend that to their investors. J&J wants to instill trust in their publics. The news release explains the meeting that they were going to have with the members of the investment community and also gives the readers a website where they could go for a replay and podcast. This information is really helpful for investors who want to see the status of J&J. The only suggestion I can make is that J&J make their news releases regarding their earnings a little more reader friendly.

Giving back to the community

Johnson & Johnson support community-based programs that improve health and well-being. They work with their community partners to figure out where their giving can help the most. A strength that Johnson & Johnson posses is that they make sure that they listen and learn from their partners so that the programs they support make a meaningful difference in people’s lives. With their partners they are supporting doctors, nurses and local leaders as they work to provide the best medical care to their people. And they are also educating communities on how to reduce their risk of infection from preventable diseases.

Johnson & Johnson has many key partners that they work with but a few are:

HIV South Africa International Aid Mothers2Mothers

CARE International Firelight foundation March of Dimes

Project Hope Save the Children World Wildlife Fund

Johnson & Johnson has also been working with their partners to help save lives and rebuild health care capacity in Chile and Haiti. Their efforts in Haiti include cash and product donations coming from our Consumer, Pharmaceuticals, and Medical Devices & Diagnostics businesses in the U.S. and several countries throughout Latin America and the Caribbean. Several Johnson & Johnson companies in Asia-Pacific, Middle East and Europe are also contributing. Beyond supporting immediate needs, Johnson & Johnson is working with their partners to determine how they can assist in the long-term recovery and rebuilding efforts in Chile and Haiti.

They also consider their employees an important part of their community, therefore they provide support programs and services to help their employees live healthier and safer lives. They also extend this to their employees family's as well. They feel that to prosper as a company, they need their employees onboard healthy & ready to work.

In 2008, which is Johnson & Johnsons most recent Contributions Report, it is stated that they contributed $510.3 million in cash and products toward 650 philanthropic programs in more than 50 countries. That is unbelievable!

Lastly, on Johnson & Johnsons website they have a link to “Our Giving Around the World Photo Exhibition 2009”, which allows us to see pictures and read stories about Johnson & Johnson’s community involvement. It is really touching and allows us to see how dedicated they really are.

Johnson & Johnson is such a great company that they don’t just focus on one main aspect when it comes to their community relations involvement. The Company’s philanthropy mission focuses on making life-changing, long-term differences in human health by targeting the world’s major health-related issues.The exhibition is organized around the three focus areas that define the Company’s philanthropic efforts:

·Saving and improving the lives of women and children

·Building the skills of people who serve community health needs, primarily through education

·Preventing diseases and reducing stigma and disability in underserved communities where Johnson & Johnson has a high potential for impact

Johnson & Johnson’s community relations program supports the mission of the company because they are striving to make people healthier and safer. They want to put the people they serve first.

I believe this is good public relations for Johnson & Johnson. Their community relations program allows them to show their publics that they are in it for them. What’s really important is how much they value their employees. They feel without them, they can’t grow and prosper. This shows that Johnson & Johnson is putting others first. Also, with them being involved with disaster relief in Haiti, this shows that they willing to step forward today and that they are not scared. They are strong. Their program is definitely a reputation booster and builder. They are building relationships with people worldwide. These relationships foster trust which in the end gives Johnson & Johnson a great reputation.

I feel as though Johnson & Johnson has a great community relations program. I don’t know if they really could do anything else to improve it. They provide all the assistance that they have available to aid in the health of the world. They take pride in their disaster relief program which show their publics that they live for today and that when a crisis strikes they will lend a helping hand.

To become even more reputable, Johnson & Johnson could hold more awareness events displaying all the problems that the world is facing. Thus, they can hold fundraising events. Through this, they will allow their consumers and publics to feel as though they are a part of Johnson & Johnsons’ community relations program as well. Their publics will then feel more connected to them and that they are making a difference as well; that their contributions are going directly to those in need it. It’s strictly an idea, but a good one if I say so myself.

Reaching Moms One Text at at Time

A successful and well-known company doesn’t come only from within. The success of a company comes from the publicity it receives from the outside; the media. To receive desired publicity, a company needs to foster good relationships with the media. A company should utilize their media relations whenever they have new news regarding events, announcements, issues, etc.

Johnson & Johnson is a prime example of a company utilizing their relationships with the media to showcase a new campaign called Text4baby. The text4baby campaign is an effort to curb premature births by educating moms-to-be on health issues. Mothers-to-be who text "BABY" to 511411 will receive weekly texts, timed to their due date or their baby's birth date. The messages deal with nutrition, immunization and birth defect prevention, and will continue until the baby's birthday.

Not all mothers can afford health care & 90% of people in the U.S. have cell phones. The next best thing is texting expecting mothers tips about pregnancy and giving birth. Now that is what I call being up on the latest trends…

It is one thing coming up with an awesome campaign, yet the most important part is publicizing it and getting the word out there. Text4baby has not only been publicized on Johnson & Johnson’s website, but it has also appeared on their Facebook and Twitter pages as well. J&J utilized Facebook and Twitter to showcase how officials from the White House Office of Science and Technology Policy were going to announce the details of the campaign. How much more legit can you get? http://networkedblogs.com/p26890490

Government officials have publicized the campaign in speeches and promotional materials. Researchers at the George Washington University have agreed to evaluate the effectiveness of text4baby by measuring health trends for mothers and newborns.

Text4baby has appeared on Youtube and on numerous news outlets. You can also visit text4baby.org and become a member today. J&J has made it very easy to follow the text4baby campaign and even join if wanted.

http://www.youtube.com/watch?v=BtW4axODUsU

Successful or not?...

When searching for Text4baby I did see it appear on a lot of different websites on the internet, and I do understand that we are in a very internet savvy world today. However, I would have liked to see it appear more. I think J&J did a good job by repeatedly speaking about it on Twitter and Facebook. Yet, if I were the PR person for J&J I would have maybe tried to get information, or a spokesperson on a talk show such as the Tyra Show or Orprah. In this case, J&J would be guaranteed to tons of media coverage and awareness about their new campaign. Again, if I were the PR person for J&J, or for any other company, I feel as though having media relations with such people are very important today.

With J&J being a world-wide company, I also feel that if they had their CEO speak on national television about the new campaign that they would receive a lot of credit for it. Myself, being the PR person, would obviously have a pre-written speech for the CEO of which he approved. If he were to be on a talk show or interviewed, we would previously go over major speaking points and or possible questions that could be discussed.

J&J could have also produced commercials regarding the new campaign. Today, if you are not sitting at your computer you are most likely sitting in front of the TV. I think that would have been very helpful in promoting the new campaign.

I do feel that J&J did a good job with the promotion of their campaign. I give them 2 thumbs up for using Twitter and Facebook, and mastering the use of today's social networking sites. Yet, like I stated previously, they could have used their media relations a little more.

Using Social Media

With the social media being as demanding and popular as it is today, most large companies are jumping on the band waggon and beginning to use these sites to their advantage. By using these sights, companies are doing many many great things…

1. They are constantly reaching and staying in contact with their customers, employees, stakeholders, etc., and providing us with the information that we want to hear.
2. They are also able to compete with their competitors who are also using these sites

…This list goes on. So the real question is why NOT use social media? If your company isn’t using it you aren’t keeping up with the trends of society. You are being foolish not to use it.

We aren’t living in the ice age anymore people!!






Johnson & Johnson and their use of the social media…

When doing further research on Johnson & Johnson and their use of social media, I found that they are utilizing it to their advantage.

-RSS

To help you stay informed about the latest news from the company, Johnson & Johnson provides an RSS feed of the press releases and statements posted to their site. The most recent press release issued by Johnson & Johnson was on February 9, 2010 (4 days ago) explaining PREZISTA®, which was recently approved in Canada. The release helps us stay informed with what they are most recently involved with so we can follow them and stay up to date on their accomplishments.


-Podcasts

Johnson & Johnson also provides you with the ability to receive e-mail alerts from the Investors section of their site. You can listen to a podcast of investor events which could be found on the Webcasts/Presentations page.


-Youtube


Johnson & Johnson is using Youtube to their advantage by displaying footage of them working with partners such as AmeriCares and MAP International, helping to provide much needed relief and medical supplies to the victims of Haiti. Keeping your publics updated on current issues and events is very important. The earthquake in Haiti is one of the most talked about topics around the world right now, so by Johnson & Johnson showing us that they are involved with the relief effort is very smart. America today is very interested in the companies that are working alongside them, helping out with the environment and with the current issues. Therefore, Johnson & Johnson is doing the right thing by being so involved. This shows us that they care about the latest activities going on around the world and that they are will to help out when needed.


Johnson & Johnson has videos on their website providing us with the efforts they are making towards the crisis in Haiti. They also have videos explaining their credo values and what they stand for as a company. This helps us see what their main goals are and that they want to do whatever possible to put their publics health and well being first.


I was really impressed when I signed onto my LinkedIn account and saw that Johnson & Johnson were a part of it. LinkedIn, in my opinion, is one of the most important social media tools today. Almost anyone in the professional world, as well as college students are part of LinkedIn. By utilizing this tool, Johnson & Johnson are able to display a brief description of themselves which allows people to see who they really are as a company and to understand their main functioning purpose. They are also able to display all the great employees they have, while they can also search for new employees. New employees adds to a larger Johnson & Johnson Family, bringing in news ideas and providing them with a stronger reputation than they already have.


A work in progress…


I would say that Johnson & Johnson is going in the right direction with their use of social media, however I feel that they could still use it more. When people think of social media today the first 2 examples that come to mind are Facebook and Twitter. When first looking for Johnson & Johnson on these 2 social media websites I couldn't locate them on either and I was disappointed. I was very close to becoming discouraged and not searching any further, however after a while I was able to find them. If I were hired as their new, young and very “up to the latest trends” PR representative, the first thing I would do is make Johnson & Johnson more easily found on both Twitter and Facebook, because if these 2 sites are utilized in the right way they could be extremely useful.


With Twittter, Johnson & Johnson is able to keep their publics and fans up to date not only daily, but hourly, if needed. They put the most up to date information on it always keeping key audiences informed. What I would really focus on would be their involvement in the Haiti relief program or with the introduction of new products or even employees. Twitter is also good to have when faced with a crisis. This way they would be able to keep their publics up to date on all the information regarding the crisis. Twitter is a good way to show that your company is not only up to date on “new media” but they they are also willing to share information with you in regards to what is going on with the company. It is the best way for people to follow you in every step forward that you make. http://twitter.com/JNJComm


Johnson & Johnson uses Facebook to showcase events that they will be holding, or also just to keep their publics informed with their newest information. By having the ability to “friend” a company, you feel more connected with them and this allows you to feel as though they are working alongside you. This gives Johnson & Johnson a more young and fun appeal. http://www.facebook.com/pages/Johnson-Johnson-Network/126297030950?ref=mf


We know that Johnson & Johnson has a great reputation and that they are doing tremendous things for the environment and for the people of the world, yet sometimes we need to be reminded of this information & social networks and media are the best ways to do this.


We live in a society today that we need to feel “connected” to the world 24/7. Social media fills this void. Johnson & Johnson has done a really important thing by jumping on the band wagon and using social media, yet I feel as though they could still be a little more creative with it. Johnson & Johnson didn't find me on the social media networks, I had to find it...

Introduction

WHY Johnson & Johnson?…

In the upcoming blogs I will be exploring one of the world’s most prestigious companies known as Johnson & Johnson. Throughout these blogs, I will follow Johnson & Johnson as they progress forward. I will highlight their past, display current updates, news and events regarding the company, and I will also help the world foresee their future; making light to what could be and how they will be able to obtain an even greater reputation than they already have.

I have selected Johnson &Johnson because I know they have the ability to grow, being the strong corporation that they are. They have seen disaster straight in the face, and were able to overcome and keep moving forward. Also, Johnson & Johnson’s every step has been powered by generations of employees who are inspired to make a difference. They put the people they serve first. Johnson & Johnson is here for us, not themselves and that is what makes them a reputable company.

WHAT do Johnson & Johnson do?…

Johnson & Johnson is a global American pharmaceutical, medical devices and consumer packaged goods manufacturer which was founded in 1886. Existing for over a century, Johnson & Johnson has gained its corporate reputation by listing on the Fortune 500 List, ranking at the top of Harris Interactive's National Corporate Reputation Survey, ranking as the world's most respected company by Barron's Magazine, and was the first corporation awarded the Benjamin Franklin Award for Public Diplomacy by the U.S. State Department for its funding of international education programs. Johnson & Johnson is not only involved with making worldwide products for their consumers; they reach out in other ways as well, showing that they embody a company that really cares for the community. They want the best overall health for those they are involved with. They are currently working with numerous disaster relief partners helping to save as many lives as possible in Haiti. They are contributing in significant ways with cash and product donations, as well as finding ways to get needed health care supplies into Haiti. Haiti Relief

Johnson & Johnson are also supporting the “Go Green” movement and campaign by setting several positive goals to keep their company environmentally friendly. They have agreed to change their packaging of plastic bottles, due to harmful chemicals used in the manufacturing process, switching their packaging of liquids to safe non-polycarbonate containers.

What really makes Johnson & Johnson stand out from other companies is that they are living for today and involved with all the current issues in the world. They are showing us that they are working alongside us, everyday, and that they want to grow with us. Johnson & Johnson wants us to trust them.

Johnson & Johnson’s Reputation…

Like any other big and successful company, Johnson & Johnson has encountered circumstances that could have put their reputation at stake and could have depleted the company all together. In 1982, Extra Strength Tylenol capsules in Chicago-area stores were found to be poisoned with cyanide. However, Johnson & Johnson's quick response, including a nationwide recall, was widely praised by public relations experts and the media and they were able to regain their public’s trust and rebuild their reputation. That one mistake made them into the reputable company they are today. This allowed people to see the strength within Johnson & Johnson to overcome a crisis and rebuild.

Johnson & Johnson has a great website which helps them portray how trustworthy they are as a world-wide company. On this site they provide us with their credo and values as a company, which states,

“Our Credo challenges us to put the needs and well-being of the people we serve first”.

The website also presents us with their most current campaigns and news regarding Johnson & Johnson. The website really portrays the success Johnson & Johnson has received over the years. They also give us contact information and Q & A’s so that there is no reason for us to question any of their abilities or actions. If we have any problems we can contact them directly or even look at their frequently updated press releases.

Possible Challenges…

The United States Department of Justice brought suit against Johnson & Johnson in 2010, alleging that they illegally marketed their drugs through Omnicare, a company that dispenses drugs to nursing homes and the alleged kickbacks amounted to tens of millions of dollars. Kickbacks to Omnicare If this information is true, Johnson & Johnson may lose their long reputation and will now be looked at as caring more about making money, then providing the best for their public(s). The PR professionals of Johnson & Johnson may have a hard time trying to explain this one.

Possible Opportunities…

This “suit” can also be looked at as an opportunity for Johnson & Johnson. If they can prove The United States Department of Justice wrong, then they will prevail once again in the face of a crisis. This is an opportunity to grow even more and show everyone that they really are a strong company putting others first.

We will just have to wait and see…