Giving back to the community

Johnson & Johnson support community-based programs that improve health and well-being. They work with their community partners to figure out where their giving can help the most. A strength that Johnson & Johnson posses is that they make sure that they listen and learn from their partners so that the programs they support make a meaningful difference in people’s lives. With their partners they are supporting doctors, nurses and local leaders as they work to provide the best medical care to their people. And they are also educating communities on how to reduce their risk of infection from preventable diseases.

Johnson & Johnson has many key partners that they work with but a few are:

HIV South Africa International Aid Mothers2Mothers

CARE International Firelight foundation March of Dimes

Project Hope Save the Children World Wildlife Fund

Johnson & Johnson has also been working with their partners to help save lives and rebuild health care capacity in Chile and Haiti. Their efforts in Haiti include cash and product donations coming from our Consumer, Pharmaceuticals, and Medical Devices & Diagnostics businesses in the U.S. and several countries throughout Latin America and the Caribbean. Several Johnson & Johnson companies in Asia-Pacific, Middle East and Europe are also contributing. Beyond supporting immediate needs, Johnson & Johnson is working with their partners to determine how they can assist in the long-term recovery and rebuilding efforts in Chile and Haiti.

They also consider their employees an important part of their community, therefore they provide support programs and services to help their employees live healthier and safer lives. They also extend this to their employees family's as well. They feel that to prosper as a company, they need their employees onboard healthy & ready to work.

In 2008, which is Johnson & Johnsons most recent Contributions Report, it is stated that they contributed $510.3 million in cash and products toward 650 philanthropic programs in more than 50 countries. That is unbelievable!

Lastly, on Johnson & Johnsons website they have a link to “Our Giving Around the World Photo Exhibition 2009”, which allows us to see pictures and read stories about Johnson & Johnson’s community involvement. It is really touching and allows us to see how dedicated they really are.

Johnson & Johnson is such a great company that they don’t just focus on one main aspect when it comes to their community relations involvement. The Company’s philanthropy mission focuses on making life-changing, long-term differences in human health by targeting the world’s major health-related issues.The exhibition is organized around the three focus areas that define the Company’s philanthropic efforts:

·Saving and improving the lives of women and children

·Building the skills of people who serve community health needs, primarily through education

·Preventing diseases and reducing stigma and disability in underserved communities where Johnson & Johnson has a high potential for impact

Johnson & Johnson’s community relations program supports the mission of the company because they are striving to make people healthier and safer. They want to put the people they serve first.

I believe this is good public relations for Johnson & Johnson. Their community relations program allows them to show their publics that they are in it for them. What’s really important is how much they value their employees. They feel without them, they can’t grow and prosper. This shows that Johnson & Johnson is putting others first. Also, with them being involved with disaster relief in Haiti, this shows that they willing to step forward today and that they are not scared. They are strong. Their program is definitely a reputation booster and builder. They are building relationships with people worldwide. These relationships foster trust which in the end gives Johnson & Johnson a great reputation.

I feel as though Johnson & Johnson has a great community relations program. I don’t know if they really could do anything else to improve it. They provide all the assistance that they have available to aid in the health of the world. They take pride in their disaster relief program which show their publics that they live for today and that when a crisis strikes they will lend a helping hand.

To become even more reputable, Johnson & Johnson could hold more awareness events displaying all the problems that the world is facing. Thus, they can hold fundraising events. Through this, they will allow their consumers and publics to feel as though they are a part of Johnson & Johnsons’ community relations program as well. Their publics will then feel more connected to them and that they are making a difference as well; that their contributions are going directly to those in need it. It’s strictly an idea, but a good one if I say so myself.