Introduction

WHY Johnson & Johnson?…

In the upcoming blogs I will be exploring one of the world’s most prestigious companies known as Johnson & Johnson. Throughout these blogs, I will follow Johnson & Johnson as they progress forward. I will highlight their past, display current updates, news and events regarding the company, and I will also help the world foresee their future; making light to what could be and how they will be able to obtain an even greater reputation than they already have.

I have selected Johnson &Johnson because I know they have the ability to grow, being the strong corporation that they are. They have seen disaster straight in the face, and were able to overcome and keep moving forward. Also, Johnson & Johnson’s every step has been powered by generations of employees who are inspired to make a difference. They put the people they serve first. Johnson & Johnson is here for us, not themselves and that is what makes them a reputable company.

WHAT do Johnson & Johnson do?…

Johnson & Johnson is a global American pharmaceutical, medical devices and consumer packaged goods manufacturer which was founded in 1886. Existing for over a century, Johnson & Johnson has gained its corporate reputation by listing on the Fortune 500 List, ranking at the top of Harris Interactive's National Corporate Reputation Survey, ranking as the world's most respected company by Barron's Magazine, and was the first corporation awarded the Benjamin Franklin Award for Public Diplomacy by the U.S. State Department for its funding of international education programs. Johnson & Johnson is not only involved with making worldwide products for their consumers; they reach out in other ways as well, showing that they embody a company that really cares for the community. They want the best overall health for those they are involved with. They are currently working with numerous disaster relief partners helping to save as many lives as possible in Haiti. They are contributing in significant ways with cash and product donations, as well as finding ways to get needed health care supplies into Haiti. Haiti Relief

Johnson & Johnson are also supporting the “Go Green” movement and campaign by setting several positive goals to keep their company environmentally friendly. They have agreed to change their packaging of plastic bottles, due to harmful chemicals used in the manufacturing process, switching their packaging of liquids to safe non-polycarbonate containers.

What really makes Johnson & Johnson stand out from other companies is that they are living for today and involved with all the current issues in the world. They are showing us that they are working alongside us, everyday, and that they want to grow with us. Johnson & Johnson wants us to trust them.

Johnson & Johnson’s Reputation…

Like any other big and successful company, Johnson & Johnson has encountered circumstances that could have put their reputation at stake and could have depleted the company all together. In 1982, Extra Strength Tylenol capsules in Chicago-area stores were found to be poisoned with cyanide. However, Johnson & Johnson's quick response, including a nationwide recall, was widely praised by public relations experts and the media and they were able to regain their public’s trust and rebuild their reputation. That one mistake made them into the reputable company they are today. This allowed people to see the strength within Johnson & Johnson to overcome a crisis and rebuild.

Johnson & Johnson has a great website which helps them portray how trustworthy they are as a world-wide company. On this site they provide us with their credo and values as a company, which states,

“Our Credo challenges us to put the needs and well-being of the people we serve first”.

The website also presents us with their most current campaigns and news regarding Johnson & Johnson. The website really portrays the success Johnson & Johnson has received over the years. They also give us contact information and Q & A’s so that there is no reason for us to question any of their abilities or actions. If we have any problems we can contact them directly or even look at their frequently updated press releases.

Possible Challenges…

The United States Department of Justice brought suit against Johnson & Johnson in 2010, alleging that they illegally marketed their drugs through Omnicare, a company that dispenses drugs to nursing homes and the alleged kickbacks amounted to tens of millions of dollars. Kickbacks to Omnicare If this information is true, Johnson & Johnson may lose their long reputation and will now be looked at as caring more about making money, then providing the best for their public(s). The PR professionals of Johnson & Johnson may have a hard time trying to explain this one.

Possible Opportunities…

This “suit” can also be looked at as an opportunity for Johnson & Johnson. If they can prove The United States Department of Justice wrong, then they will prevail once again in the face of a crisis. This is an opportunity to grow even more and show everyone that they really are a strong company putting others first.

We will just have to wait and see…